Pinterest has become one of the most popular and fastest-growing social media platforms on the web. Millions of people enjoy viewing and sharing all kinds of photos, memes and short video clips with friends, family and total strangers around the world. And while the platform initially built a reputation as being a haven for homemakers to share recipes and home décor ideas, the site has grown to provide massive appeal for all demographics—including individuals trying to make a few extra bucks and brick-and-mortar companies who make millions in sales. Here are five easy ways that you can use Pinterest to either make more money or save more money.
Sell Art and Physical Products Directly on Pinterest
Many artists, crafters and resellers are finding success by selling their creations and flipping used items on Pinterest, thanks to the new ecommerce features. Customers can now purchase your work right there on Pinterest without having to click through to your website or to some other selling site.
The visual nature of Pinterest makes this an obvious choice, and it’s easy to group several images of the products together to persuade people to buy from you. If you’re already selling on eBay, Craigslist and Etsy, you should give Pinterest a try too. The more lines you have out in the water, the more fish you’re going to catch!
Market Your Company’s Products or Services
Companies like NuSkin are also making sales on Pinterest by using it as a marketing tool. But the key is to treat Pinterest as a social sharing site and not just a catalog where you push for sales. Create boards that include photos of your employees at work. Share pics of your facilities and the processes by which you make your products. You can also set up interactive boards where your customers can upload photos of themselves using your products, and this can become a powerful form of word-of-mouth advertising and social proof to drive sales.
Earn Commissions with Affiliate Marketing
Pinterest has flip-flopped in the past on the use of affiliate links, but they are currently being allowed again. This is a great opportunities for affiliate marketers who promote other companies’ products to earn commissions. You can link images right to the sales pages if you prefer. But if you’re smarter than the average affiliate, you’ll use the next strategy instead.
Funnel Traffic to Your Blog and Build Your Email List
Whether you’re an affiliate marketer, artist or blogger, you should definitely have your own website set up and drive traffic to it from Pinterest. While you can certainly make sales directly on Pinterest, and you can also send people to the affiliate sites directly from there, the real money lies in bringing shoppers to your own site first so that you can capture their email and contact information. That allows you to not just make one sale today, but to market to them for months and even years to come.
Money-Saving Tips on Home Décor, Home Cooking and More
Making money and building a business is all well and good, but some of you aren’t really interested in the entrepreneurial side of Pinterest. You just want some fun, money-saving ideas for your home and family. Well, Pinterest is the perfect place for that. You can find tons of recipe ideas, DIY furniture and home décor projects. You’ll also find ways to get organized around the house, and that can lead to savings in both time and money.
Making money and saving money are both easy to do using Pinterest. Whether you are a blogger, an affiliate marketer, a single parent on a budget or a small business trying to get more customers through the door, Pinterest offers a lot of potential for you to reach your goals.
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